Search Engine Optimization

Big search engines like Google and Yahoo automatically "crawl" the internet to build their search databases. There are many important factors and steps involved in optimizing your website so that search engines find your site easily and efficiently, ensuring that your customers can find you.

• The content of your site must use consistent language. Keywords must repeat for best results.
• The most important content on any given page should reside as close to the top of the page as possible. If there are images at the top of your page, alternative text tags should be added to the code behind your image to provide associated text.
• In the background code of a web page, there are special Meta Tags. These provide the title and descriptive paragraph that help describe the page to search engines. Consideration must be put into what words are included in that paragraph.
• Google provides a service to add your website manually to their database. This helps to ensure that your website is on the list of sites that Google crawls. It is important to make use of this service.
• Being linked from reputable directory services and having successful business relationships with other websites will improve your search engine rankings.
• Lastly, search engines look for activity on your website. If your information and pages become stagnant, your search rankings will drop. Keeping your site up to date and fresh will keep your rankings high while keeping your customers happy.

We can help improve your search engine rankings using all of the above techniques. Call us today!